Kollective Auto Group
Lexus of Bridgewater – Lexus RZ Test Drive Event Collateral
Kollective is a prominent Auto Group encompassing over 10 dealerships situated in the New York City area, specializing in the sale and service of luxury vehicle brands such as Mercedes-Benz, Lexus, Audi, Jaguar, and Land Rover. Over the course of nearly two years, I have contributed innovative creative solutions to enhance the dealerships’ marketing. My responsibilities have spanned various facets including advertisement design, showroom signage, invitations, and email campaigns.
In September 2023, I crafted the marketing materials for the Lexus of Bridgewater Lexus RZ Test Drive Event. This event marked the grand reopening of the showroom and prominently featured the debut of the all-new fully electric Lexus RZ. Artist and designer Stephen Selzler developed the unique illustrations of the vehicle and Lexus logo. I integrated these elements into the visual aesthetic of the event's print and digital collateral, ensuring a cohesive and impactful presentation.
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A custom-printed invitation and envelope were crafted to extend invitations to guests, formally announcing the event's details.
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Event posters were designed, specifically tailored for display within the showroom throughout the duration of the event.
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In addition to the printed invitations, email invites were sent containing all event details, enabling guests to conveniently RSVP .
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I crafted a carousel post for Instagram to serve as a social media announcement for the Lexus RZ Test Drive Event.
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Although the billboard design wasn't created for the same Lexus
RZ Test Drive Event, it employed similar vehicle imagery, highlighting the Lexus GX, also offered at Lexus of Bridgewater.
Instagram Carousel Post
While not part of the same RZ Test Drive Event, an additional billboard was created for Lexus of Bridgewater featuring the Lexus GX.
